Oldcastle® APG Launches Echelon™ Masonry Brand

EchelonMasonry.com Screenshot

Oldcastle® APG unified all masonry products and materials under the Echelon™ Masonry umbrella, positioning the brand as the industry’s singular go-to source from project start to completion. With the tagline “Let the Masonry Revolution Begin,” the Echelon™ brand was launched through a multifaceted campaign that included trade publications, direct mail, online marketing and a presence at the International Builders Show in Las Vegas.

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