Increasing Customer Awareness Through Strategic Partnerships

Belgard® Becomes New Exclusive Hardscapes Sponsor of Philadelphia Flower Show.

Belgard® partnered with the largest horticultural event in the nation as the PHS Philadelphia Flower Show’s official hardscapes sponsor. The partnership at this year’s annual event in March is the first sponsorship in a multiyear agreement. The Philadelphia Flower Show is hosted by the Pennsylvania Horticultural Society and benefits a variety of year-round programs in the Philadelphia area that have become national models of urban greening.

The Opportunity

“We couldn’t pass up the opportunity for this strong partnership in a key market,” said Trip Jobe of Oldcastle APG. “The notoriety of the show spans the entire eastern seaboard, and organizers have a reputation for only partnering with industry leaders. On the consumer side, it gave us the opportunity to build on our reputation and presence in the market. On the trade side, it provided an important meeting spot, as well as the ability to generate leads for our trade partners.”

The Outcome

“Momentum following the show has been very positive,” Jobe said. “Our web traffic for that geographical area more than doubled compared to the same period a year ago. We are expecting big things from the sales side for 2016 as a result, and we are excited about this multi-year partnership going forward.”

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